Janet Hoffmann

Janet Hoffmann, CFA, CFP®

Senior Wealth Manager
Shareholder
(415) 291-9999 LinkedIn

With over 20 years of experience in financial planning and wealth management, Janet takes great pride in making sure her clients are invested in the decision-making process. She believes regular communication is key to building collaborative, long-term client relationships.

Having spent the formative years of her childhood overseas, Janet initially considered the foreign service. She obtained a liberal arts degree and, while working and obtaining an M.B.A. in Washington, D.C., she was drawn to investment and finance. Within two years of completing her M.B.A., Janet started the CFA curriculum while working for Barclays Global Investors. Although she enjoyed the intellectual stimulation of institutional investing, she wanted to focus more on building personal relationships, which led her to wealth management.

As a Sand Hill Senior Wealth Manager, Janet strives to be a trusted advisor. A member of an elite group of dual-certified professionals having obtained both the CFA designation and CFP® certification, Janet provides a specialized depth of insight. She focuses on providing wealth management to women, particularly those going through major transitions such as divorce, retirement, career and/or estate changes. She also focuses on helping clients implement unique portfolio customizations, such as socially responsible investing.

Janet’s experience as an entrepreneur and business owner informs her work with clients – she started her own investment practice in 2010, which she and her business partner sold to Sand Hill in 2019. The shared investment philosophies and belief that the client’s interests always come first make this union between her firm and Sand Hill a perfect fit. Janet is as approachable as she is knowledgeable, and takes a comprehensive, forward-thinking approach to financial planning. Her attention to detail and genuine desire to understand the big picture for each client is of great help on their journey towards reaching their individual goals.

Outside of work, Janet likes to read, swim, garden, travel, and hike with her husband. Hailing from a family of musicians, she’s also an avid drummer. She’s been volunteering at Financial Planning Days through the San Francisco chapter of FPA since its inception in 2010 and enjoys educating others about financial planning at every level of knowledge and need.

Latest Blog Posts by Janet Hoffmann

Apr 29, 2022
IRS Mulling Additional Changes for Non-Spouse Inherited IRAs
IRS Mulling Additional Changes for Non-Spouse Inherited IRAs

Two years after making significant, often unclear and even confusing changes to Required Minimum Distribution (RMD) schedules for non-spouse inherited IRAs, the IRS recently issued

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Feb 2, 2022
Getting Your Affairs in Order: End of Life Planning
Getting Your Affairs in Order: End of Life Planning

February 2, 2022 When we are young, it is challenging to appreciate an aging process that results in loss of mental capacity and/or death of

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Nov 2, 2021
What Is an Index Fund?
What Is an Index Fund?

November 2, 2021 If you are interested in diversifying your portfolio and would like to remain cost and tax conscious, index funds may be a

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Apr 22, 2021
The Power of Planning in Times of Loss
The Power of Planning in Times of Loss

April 22, 2021 It is often said that we never really “get over” the loss of a loved one, but we learn to live with

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Nov 18, 2020
Sand Hill’s Premarital Agreement Guide
Sand Hill’s Premarital Agreement Guide

November 18, 2020 For over 25 years, the team at Sand Hill has collaborated with family law professionals—not just to assist clients in navigating the

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Oct 14, 2020
Drafting Your Happily Ever After
Drafting Your Happily Ever After

October 14, 2020 When most couples get engaged, they begin dreaming of their future life together and planning their wedding. They are not typically thinking

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Aug 10, 2020
Sand Hill’s Divorce Guide
Sand Hill’s Divorce Guide

Navigating the Financial Aspects of the Marital Dissolution Process August 10, 2020 For more than 25 years, Sand Hill’s Divorce Financial Planning team has partnered

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Jul 14, 2020
Primer on Socially Responsible Investing
Primer on Socially Responsible Investing

July 14, 2020 SRI, ESG, and green investing are all variations on the broad theme of aligning investments with one’s values. The concept is not

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